Omar currently is acting General Manager for Emaar Middle East and also leads Sales & Marketing for part of USD 1.5 billion international business vertical spread across 8 countries. He is an award winning real estate marketing professional who specialises in strategy, international marketing, sales and business development. He is an advocate of technology integration in real estate and has led multi-million dollar sales initiatives including 350+ sales transactions through eCommerce and 150+ transactions through mobile app. Having worked with some of the best global firms in the real estate industry in his professional life, he has come to be reckoned as a leader of immense calibre. Exploring business opportunities and overcoming market entry barriers to ensure effective communication and distribution is one of his key strengths. His engineering degree has helped him develop strong analytical ability and at the same time a deeper understanding of other business verticals. Being passionate about teaching, Omar spends most of his weekends teaching in various Business Schools.