I am a business and sales leader with more than 20 years of experience in sales, marketing and communications. I live with my family in the Netherlands but I am native from Romania where I did my first university studies in PR and Communications.
I started working in sales at age 17 and since then I developed a passion for understanding what influences and drives consumer behaviours.
In 2006 I moved to England to study Marketing and Supply Chain (Business School) and after that, I started working for Microsoft, in Reading.

In the past 20 years, I worked with hundreds of customers and sales teams, focusing on business and sales strategy and transformation.
My interest in sales performance has led me to the Sales Learning & Enablement arena and I worked with hundreds of leaders to help them create trust and confidence, through discovering their purpose and values and finding and using their strengths and personal stories.

I am a passionate advocate for women and I take a proactive role in coaching and mentoring them. On my podcast, Women in Sales and Leadership, I share fascinating career stories of women who inspire and empower.

I am a self-development nerd, passionate to uncover ways to improve myself and others - with a keen interest in personality typologies such as the Enneagram, Strengthsfinder and MBTI.

My top 5 strengths by StrengthsFinder assessment (by Gallup) are:
1. Strategic
2. Learner
3. Intellection
4. Empathy
5. Responsibility

​My colleagues and team often describe me as open, connector, self-starter, can-do attitude, high sense of responsibility and capacity to deal with complex problems.

I am the founder of two businesses, that serve two of my main passions: sales and helping women who work in sales.

1. Your Enablement Strategy - focuses on helping organizations create tailored strategies, tools, and techniques to enable the success of their sales teams. Find more information here at www.salesenablementstrategist.com
2. Women in Sales and Leadership helps female professionals differentiate themselves by harnessing their talents through women-centric training, coaching and networking.

I am also the host of Women in Sales and Leadership podcast - where my guests share their inspiring stories to empower others!

I currently live in the Netherlands and together with my husband Patrick, we have two young children - Joshua and Lilia and a dog - Spikey :).

​I love spending time with my family, reading, cooking and baking.