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Ian Macleod Profile Photo
Ian Macleod Marketing & Advertising
CMO
United Kingdom
20+ Years experience
Price Tier - ££

Hi, I'm Ian

B2B2C Marketing & growth Leader with 20+ years experience in start-up, scale-up and global enterprise brands within the SAAS, Ecommerce, travel-tech, fin-tech, entertainment and gambling sectors. Thrive in disruptive, fast paced and high growth environment with specific focus on operational excellence, brand impact, team development and customer engagement. Big personal passion in mentoring and advising early stage start ups and marketing professionals.

My expertise includes the following key areas:

- Setting up, hiring and scaling Marketing teams
- Ideation and creation of Marketing strategies / Marketing communications plans
- Driving data driven decision making
- Go To Market strategy
- Demand Gen, Campaign Strategy & Execution (Global, Field, Partner & Customer)
- Account-Based Marketing (ABM) design and roll out
- Establishing result orientated culture
- Installing operational excellence and world class ways of working
- Thought Leadership / Content Marketing Strategy
- Team development and professional growth coach
- Data analytics and attribution modelling
- Optimising cost and revenue structures
- Building marketing functions from the ground up or optimising existing structures
- International growth strategies
- Internal departmental alignment
- Multi $$$m budget management & reporting

I am currently the VP Marketing at Ecommerce automation platform Linnworks and an early stage advisor at social commerce marketplace Outfts.

Linnworks is a leading commerce automation platform that works with the world’s major marketplaces and sales channels including Amazon, eBay, Alibaba, Shopify, BigCommerce and Magento. Linnworks enables businesses to manage their multi-channel inventory, orders and fulfilment from a single dashboard and provides deep insights across sales channels and operations.

Outfts is an innovative social fashion marketplace, built up of leading creators and curators. Incorporating trends from the most popular apparel brands and retailers, whilst delivering the latest shoppable Outfts from the top influential fashion creators. https://www.outfts.com/

Previously i was the Chief Marketing Officer for Hotel tech SaaS startup Triptease. Triptease is a SaaS startup building industry-leading software for the hotel industry. The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue.

Before Triptease, I was VP Marketing at Velocity the app that provided insider access to the world’s best dining and hospitality experiences in London, New York, Los Angeles, San Francisco, Miami, Toronto and more. Prior to joining Velocity, I was Chief Marketing Officer for London based venture studio - Sketch, and before that, was the Marketing Director for multiple award winning start-up - YPlan.

Before venturing into startups, I headed up the marketing function for a new special projects division within Paddy Power. I was responsible for devising the brand identity and all acquisition and retention marketing activity for new mobile brands for Paddy Power. Previous to Joining Paddy Power , I spent 2 years as head of marketing & business development in the mobile strategy division of A&N Media, working on the app marketing and mobile direction for A&N Media brands such as Daily Mail, Metro, FindaProperty and Jobsite.

Specialisms

Branding
Content Creation
Digital Marketing
Email Marketing
Social Media
SAAS
Lead Conversion
Event Management
Commercial Strategy
Innovation
Startups
Global Expansion
E-commerce
Career Planning
Remote Working

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