I am a Chartered Marketer who helps organisations ensure their marketing supports and enhances the overall business strategy. In recent years, a key focus for me has been evolving marketing and branding to meet the expectation of the digital age.
I started my career in Deloitte Strategy, and have had a varied career which has taken me through a corporate communications agency, to work for the Mayor of London during the Olympics, to founding my own consultancy advising on strategic marketing and communications.
I have worked with multinational companies and key government players: Visa, Santander, National Grid, Lonely Planet, John Lewis, Serious Fraud Office, Mayor of London, London 2012 Olympics, Ofgem.
I have mentored at Central Research Laboratory (a hardware accelerator based in West London) helping startups develop their value proposition and go to market strategy.
More recently, I have been working as a Business Mentor with Cherie Blair's Foundation for Women, mentoring women in developing countries.
I began my Non-Executive Director career in 2016 and in 2018 I joined the Board of The Wine Society (est. 1874) where I advise on the modernisation of its marketing function.
I hold MAs from Cambridge and Birmingham Universities, as well as professional qualifications from the Chartered Institute of Management Accounting and the Chartered Institute of Marketing (specialising in digital strategy) so I have a good overview of how the various business functions fit together. I speak French, Spanish and Portuguese.