Marketing and technology professional with B2B, B2C and B2G experience including regulated industries. Success in financial services, healthcare, retail, property, leisure and F&B. Program Management experience in both waterfall and scrum/agile methods across software and business projects.
Through-the-line expert delivering traditional and digital channels; above-the-line (press, OOH), search (SEO, SEM, social), web, brand, copy, strategy, DM & eDM, research, CRM, CX & UX and design. Marketing lead for award-winning and nominated campaigns, including ‘campaign of the year’ at Insurance Times Awards 2011.