Zarina has a proven track record of bringing innovative strategy to organizations and developing strong operations platforms to deliver them and is one of the first 4 people globally to be awarded Chartered Management Consultant status .
She has Global, SME, For Profit & NFP and local Government experience at Board level. Zarina has a background in finance, marketing, entrepreneurship (Masters from UCL and London Business School) leadership, technology and e-commerce, is an excellent communicator and synthesizer of complex situations.
Since selling Blooms of West London in 2001, a business she built and sold after 8 years, Zarina has started, developed and run Maxima Associates a business improvement consultancy guiding enterprises at board level from diverse sectors to deliver award winning sustainable entities. Her clients achieve growth, organically and strategically with high levels of GVA +20%. Zarina’s key differentiator is her unique CV and integrated approach. Zarina also has a vast bank of good quality contacts.
Zarina is an experienced Non executive director and Chartered Management Consultant in the private and NFP sectors, has specialised in owner lead entities where the board is made up of technical specialists rather than business experts. She is sociable, easy to talk to, maintains high levels of ethics.